The ultimate goal of the stadium is to create an atmosphere conducive to customers staying there before, during and after the main event. One challenge in achieving this involves engaging multiple demographics, for example family groups, mixed ages and interests.
In addition, arenas and stadiums have complex branding to efficiently communicate to consumers, providing a customer experience that is “unparalleled” (according to John Page, President of Wells Fargo Complex in Philadelphia, PA, USA) is crucial to keeping fans and visitors happy and engaged with the brand.
“Our Fan Engagement Manager works closely with our sizable event staff to ensure that every guest who walks through our doors has a great experience, no matter the type of event they are attending. We are also constantly challenging ourselves to innovate through creativity and technology.” From Forbes Online.
Engaging such varied groups, including the mix of first-time visitors and season ticket holders requires a complete view of each and every customer that walk through the stadium doors. This includes information around each and every transaction, regardless of vendor and type, within the venue. Building a loyalty picture and offering multiple ways to engage and purchase allows each customer to define their own journey within the venue, with ultimate convenience and ease.
For example, many venues focus on the fact that it’s important that fans have a great experience, even if they aren’t happy with the result of their favourite team’s performance. If a group of ten people decided to go out for a great meal post-game, and want to split the bill ten ways, technology and service shouldn’t stand in the way of that.
Offering deals and booking capabilities via an app within the stadium gives visitors the opportunity to book while sat in the stands, ordering food to go should be straightforward and fast, as well as ordering merchandise to collect on their way out.
Don’t let technology be a barrier to great experiences. The right platform can deliver these exceptional experiences and much more, shifting with consumer expectations and channel maturity.
Enactor works with brands such as Tottenham Hotspur, delivering phenomenal customer experiences every day, and delivering increased transaction volumes as a result.
Enactor will be exhibiting its next generation, digital retail platform at Eurocis in Dusseldorf on February 19-21. Visit our team in Hall 10 on stand F52.
We will be featuring the best and most agile Retail Unified Commerce platform with Mobile POS, Order Management, Baskets/Wishlist Engine, Promotions Engine, Loyalty, Inventory Management and Self-Service all on display.
You can see how using Enactor Digital Hub, retailers can quickly facilitate ANY customer journey they wish and across ANY channel or TouchPoint.
In addition, you can see our unique Enactor Development Toolkit used for building solutions with Java Microservices. This allows us to build and change applications incredibly quickly and facilitate our customers controlling their own destiny and doing their own development!
With world renowned Department store Harrods as one of our customers, this platform is proven at the top end of retail!
Enactor will be exhibiting its next generation, digital retail platform at NRF in New York on January 13-15. We will be exhibiting in booth 4943. We will be featuring Omni-Channel transactions such as Buy Online / Pickup in Store and Endless Aisle transactions with Order Management, along with all of the other Point of Service functionality. In addition, we will showcase our Development Toolset, which allows customers who prefer to develop in-house to extend the product as they desire and take control of their own destiny!
If you would like to schedule an appointment, please send an email to email@example.com with your preferred date and time.
Enactor to provide POS solution for Harveys Furniture and Bensons for Beds
Enactor is delighted to announce it has been selected to provide Harveys Furniture and Bensons for Beds with a large new estate in-store Mobile Point-of-service.
The primary initial focus of the project will see Enactor implement complex customised sales journeys in Harveys Furniture and Bensons-for-Beds Stores throughout the UK. This sophisticated implementation will leverage the best of Enactor’s unique toolkit driven architecture for customisation.
Chily Fachler, Group CIO said “Following an extensive and thorough review process, we selected the Enactor solution which we believe is best placed to deliver against our requirements. We were very impressed with what the Enactor toolkit had to offer and are looking forward to working with them to get the solution implemented.
Tradition has continued once again, all of our Christmas Mugs should now have been delivered to all clients and partners. The Mike Carrell tradition of sending annual mugs has been going for over 20 years, right back into the RTC days via Retail-J.
This year, however, the Marketing team have created an additional design to our usual retail, targeted at our hospitality clients and partners. Once again, it is lovely to hear the appreciation and gratitude we receive from our clients and partners for their Enactor Christmas Mug.
Enactor would like to wish all celebrating the holidays a very Merry Christmas
Mike Carrell hosted a clientele entertainment evening at Henley Festival for the second year running. On Saturday 8th July, 17 guests and their partners joined Mike at the event.
Once again the evening was a great success with positive reflections from all that attended.
The guests enjoyed fine dining, preferential seats for the entertainment provided by Goldie and the Heritage Orchestra, followed by a splendid firework display and full access the festival’s art and cultural quarters along with dancing into the early hours.
Enactor has revolutionised the way application and business processes are built, deployed and executed.
Our architecture comprises of thousands micro-processes, pre-packed functioning code which can be recalled at any time for when they need to be used again.
Using these, the Enactor Toolkit builds applications as process flows which are actually executed when they run. This one-of-a-kind, agile platform has been used to build our totally Service-orientated-architecture and the products that make up the solution. Our ability to build new SOAP and RESTful calls and interfaces mean this is the most scalable architecture for adding new channels or functionality. This means the ability to rapidly implement customisation and change to enterprise software packages has never been so fundamental.
No more lengthy and costly change projects
Keep up with business demands for innovation
Allow the business to put technology at the heart of its business model
End any dependence on your supplier for minor and major changes
Make changes to systems in minutes rather than weeks