Harvey Nichols Opens Birmingham Store with Enactor Retail SystemsPosted on 10th September 2015 in category Client stories Uncategorised
Luxury fashion retailer Harvey Nichols has opened a new store in Birmingham running an Enactor retail system. The modern online mobile POS and store system runs 17 tablets and 2 mobile servers and is managed from Enactor’s Estate Manager and Digital Retail Hub. The system includes conventional thick POS in wrap rooms located around the store as contingency against WAN failure.
Staff carry the mobile tablets as they move around the store serving customers. The tablets support network-enabled printing and cash drawer operation and use Bluetooth-enabled PEDs. As well as running sales and card payments, the Enactor system offers new possibilities for customer engagement. Staff can perform customer data enquiries, view VIPs and linked promotions and loyalty point balances.
The engagement with Enactor began in December 2014 with a proof of concept to demonstrate click and collect and additional sales to customers collecting orders from the company’s Knightsbridge store.
Following the success of the pilot the IT team initiated projects to implement Enactor loyalty, CRM and POS. Keen to gain the benefit of these systems quickly and to prove them ahead of the pre-Christmas trading period, Enactor agreed to deliver a system to run Harvey Nichols new Birmingham store in just seven months.
The first phase of the delivery saw CRM configured and integrated with transaction data from Harvey Nichols legacy POS in only two months. Phase II required implementation of Enactor’s loyalty engine, services and APIs to run Harvey Nichols new mobile loyalty app.
In the final phase the installation of Enactor POS completed implementation of the Enactor platform. Fatima Zada, Group Technology and Innovation Director said; “We see a true strategic partnership with Enactor – in both software and expertise. We will work with Enactor through the rest of the year, which includes the implementation of loyalty rewards ready for launch in September to continue developing the benefits we can derive from loyalty and the Enactor system.”