What exciting sessions await you at NRF?Posted on 14th October 2019 in category Blog
As the global retail sector gears up for NRF in New York in January, here at Enactor we are no exception.
As always there’s a lot happening, more than 800 exhibitors and 38,000 attendees. 300 speakers and more than 175 sessions.
That’s a lot to get your head around, so we’ve featured some interesting ones below that we will be keeping an eye on.
If you want to make an appointment to come and see our Omni Channel Retail Hub in action then please contact firstname.lastname@example.org for a schedule.
Session’s we’re watching:
Sunday January 12th – 10:30am Future Consumer 2022: Shopping methods, consumer behaviour trends and changes ahead
How will people’s behaviours evolve and what will they expect from brands and retailers in the near future? This insightful research will assist in providing direction and stir creativity to prepare your team for what lies ahead. Futurist and trend forecaster WGSN’s Andrea Bell presents the key consumer sentiments and profiles that will disrupt industries and drive growth in 2022.
Sunday, January 12 : 11:15amBringing bricks to life: LEGO knows the child in all of us
Retail’s digital transformation is wondrous in many respects, but on the downside a thirst for convenience can reduce the shopper experience down to uninspiring levels of functionality.
There is a risk that by not finding the balance shoppers will lose any connection to the brand, particularly when visiting a physical store to find there are no ‘memorable moments.’
At the LEGO® Stores we leverage new digital technologies as a layer that will enhance the brick and mortar store visit with stronger fun and creative experiences. We create memorable moments that bring our brand and products to life, including personalisation as a unique experience for our brand fans. For instance, within minutes shoppers can create their own LEGO Mini figures or even their own personalised portrait built with 2,304 LEGO bricks.
This session celebrates what becomes possible when a powerful global brand, the latest digital tools and the human imagination combine to create something very special in store.
As sessions get added, we’ll share with you which ones we think are worth watching.